It is reported that the Friends of vigor north face outlet
project into the systematic CIS brand strategic planning, and now has developed into a research and development, production, sales as one of the modern sporting goods company, has an area of several thousand square meters of modern standard workshop, with annual sales volume increased year by year.

Ding Lusheng revealed in 2007, the company also proposed a new brand of strategic objectives: strengthening the internal processes of consolidation, entry into force of the system and the adjustment of product development in order to winning the 2008 Olympic Games. Implementationcheap north face

To meet the Beijing Olympics, the Group has developed a number of ERKE Olympic marketing strategy, completed the five major initiatives, in order to brand full international.

According to reports, the five measures are: with the Chinese Tennis Association official website cum Zheng Jie, Yan Ziguan party Web site signed up sponsors, and the Chinese women's 48 kg class weightlifting team sponsorship contract with the Korean Olympic Committee to reach a global strategic partnership with Germany space design company signs deal with Yahoo Sports signed cooperation.

In these initiatives, is undoubtedly the most eye-catching "reached with the DPRK Olympic Committee, co-operation" and "signing sponsorship of the Chinese women's weightlifting team."
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E: five full international initiatives

According to reports, the future ERKE Korean Olympic delegation will fully provide all kinds of sports shoes, apparel, protective gear and other professional sports equipment. In addition to wearing a Korean athletes ERKE grappling sports equipment in the game, the opening and closing ceremonies of the clothing is provided by; be licensed if the North Korean athletes will also be wearing costumes ERKE sponsored award. In addition, since the 2008 Olympic Games first gold in the women's 48kg weightlifting competition was born, while China has an absolute advantage on this project, when the game will also attract people attention. Select this ERKE sponsored Chinese women's 48 kg class weightlifting team.

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Tennis and held the ceremony.

ERK ongguang, president, said the development of enterprises today, has accumulated a strong brand resources, with a more complete brand management experience, and aspirations of a single product-level "technology lead" the original brand concept, has been unable to many brands of resources effectively enough to continue to meet consumers higher spiritual pursuits.

"If you want to maintain the rapid development of enterprise, we must re-create a new, to the Olympic spirit, corporate philosophy, the pursuit of the consumer's personality, the perfect combination of brand soul." WU Rongguang said.
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the new strategy, the new conference Royu men and women separately with the National Volleyball Grand Prix in 2007, U-17 Star Table
This reporter learned that, in addition to the Korean Olympic Committee, sponsors ERKE, another sports brand in Quanzhou has also reache north face
d a cooperation agreement of other national Olympic committees. The industry believes that the upcoming Beijing Olympics, no doubt China's booming sports industry into a stimulant, when some companies will become the industry leader, among the ranks of international sports brand giants. In this sense, the Chinese Olympic Committee, sports brand with foreign cooperation, the development of the brand itself and the whole sports industry in China has far-reaching maturity --- leveraging Olympic marketing, to elevate the brand, increase brand influence, truly national brand with the Olympic market, the organic integration. Ya Li was:

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